News

Find out what's popping up in the news. At Orville Redenbacher's®, we're always innovating—and making headlines along the way.

Current Innovations

Introducing the Pop Up Bowl(TM). This bag transforms into a ready-to-serve bowl. Less mess. Easy to share. Even easier to clean up.

Buzz About Orville


Popcorn King honored on the Madison Avenue Advertising Walk of Fame

The polls are closed, the votes are in, and Orville Redenbacher is a clear winner in this year's favorite icon competition on the Madison Avenue Advertising Walk of Fame in New York City.

Orville Redenbacher's first commercial aired in 1976. The impression that Orville made on the hearts and minds of Americans everywhere was so memorable, even now, they have chosen him as their favorite brand icon.


High Praise from Women's Health®

Orville Redenbacher's SmartPop!® has won Best Popcorn in the Women's Health First Annual Packaged Food Awards Feature for our Kettle Korn flavor. Here's how the story in their September 2007 issue puts it:

The label says "slightly sweet, slightly salty." We say "perfect!"

We're honored, and thrilled that SmartPop! is finding new fans all the time.